Coca pot is one of the most iconic brand names in the world today, but it hasnt been in all clear sailing for this multi-national company especially when trying to run short a foot hold in the fast uphill eastern market.
In this incubate we leave behind analyse the ups and downs that Coca Cola has faced as it tried to break into the Indian market and how this western multi-national ab initio struggled adapting to the culturally different eastern market.
We will begin by identifying the socio-cultural factors that caused Coca Cola difficulties as it tried to enter/re-enter this massive market, we will then look at how it could have handled the water defilement accusations differently and better managed the perceptions of the Indian market. We will then visit what we believe Coca Cola should have done in order to gain a bigger sh ar of the flossy drink market and finally discuss the major matter of whether Coca Cola was used as a scape-goat for the policy-making and cultural attitudes of Indian businesses and politicians towards foreign multi-national companies in India.
Social and cultural factors may be outlined as norms which have been formed by the values, religious beliefs, usage and ethics present in a given society.These factors doctor attitudes and influence behaviour. Businesses operating in a certain companionable and cultural environment, will be subject to thesocio-cultural constraints in that vicinity (P.Doh).
The following paragraphs will analyse the social and cultural factors that threw Coca-cola into difficulties in India.
Lindsays notes
(Nationalism and Ideology in an Anticonsumption Movement
ROHIT VARMAN RUSSELL W. BELK*In Mehdiganj, locals are primarily from the Patels caste, traditionally weavers who are heavily agrarian. They are virtually tied to the silk trade of varinasi. This shows that india has traditionally been a country of micro local economies of producers dealing with others...
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