Marketing Ethics

The question of whether or not marketing is completely wrong is the question most critics of marketing seem to be focus their attention on. Ethics provide the basis for deciding whether a particular action is virtuously good or morally bad (Britt 553). But, each individual develops different opinions, moral standards, and values. So, marketers exit deal with similar issues differently because there is no correct focusing to handle any given issue. Marketers face various types of good issues in their everyday marketing activities. Such marketing activities that posit marketing managers to utilize their moral values ethically atomic number 18 advertising, packaging and labeling, and global marketing.

        Advertising is the most criticized of all micro-marketing activities (McCarthy 643). What is considered as dirty or deceptive advertising is very difficult to pinpoint, because multiplication have changed and continue to change on a day to day basis. What one person may consider raw or deceptive may not be partial or deceptive to another person. There are no clear cut guidelines for marketing managers to go by, so they must utilize their accept judgement based on their own moral standards. But, in the United States their is an administrative agency that has the male monarch to control unfair or deceptive business practices.



The national Trade Commission (FTC) was created in 1914 to prevent unfair methods of competition in commerce (commercial trade) and unfair or deceptive acts or practices in commerce (Miller 590). The FTC issues guidelines that define unfair practices and in some instances the FTC give investigate widespread complaints to seek dealtlement of the complaint. The FTC has also set forth specific rules to govern certain advertising practices such as bait-and-switch advertising. Bait-and-switch advertising occurs when a seller advertises a ingathering at a very low price to influence in consumers, but when customers come in to...

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