SWOT analysis for Compoint Australia

IntroductionCompoint Australia is an Australian company that had acquired 3 percent of the Australian marketplace for pointing devices for computers including mouse, cursor keys, light pens and touch screens. It had just appointed a new CEO, Mr. Wally silva who had ten years of rich survive working in IBM, to lead the company to grow further. In align to do that, Mr. Wally sylva implemented his ideology and school of thought of management into Compoint Australia that would enable the augmentment of the company?s semipermanent proactive strategic marketing plan. As Jain suggested, ?The ideologies and philosophies of crimp management as a team and of the CEO as the leader of the team have a profound essence on managerial policy and the strategic development work on?. (Jain p.53) Strategic marketing plan arises from the interplay of the strategic 3Cs, which argon guest, competition, and deal in a given target market environment. In addition, the 3Cs should correspond to the 4Ps in product marketing management. The conditions of the strategic 3Cs of Compoint are being analysed below.

Leadership and vision (Corporation)After learning from IBM?s mistake, Mr. Wally Silva arrived with a vision to make Compoint Australia to have a great marketing orientation because the company has been too production oriented like IBM where customer needs have not been seen as being important.



A swift would provide a remains of shared beliefs and values (corporate culture) that the company should revolve around customer needs in order to gain competitive good that is sustainable.

SWOT analysisIn order for Compoint to operate according to the vision that Mr. Wally Silva implemented into the company, Compoint has to know what are their strengths, weaknesses, opportunities and threats in order to develop objectives and goals that would help the company to strive towards the direction established. There are environmental factors...

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