Laws

The current issue and devout text archive of this diary is available at www.emeraldinsight.com/1759-0833.htm JIMA 1,1 shariah observation: denote practices of shoot Muamalat in Malaysia Ahasanul Haque, Khaliq Ahmed and Syeada Irfath Jahan Department of work Administration, International Moslem University Malaysia, Kuala Lumpur, Malaysia Abstract shoot The purpose of this make-up is to mensurate the existing advertizement practices in Malaysia and their compliance with the Shariah ( Moslem Law). bearing/methodology/approach fall in descriptive observations, the promotional tools and practices employ by the prominent starchy banks were compared to those used by the Islamic banks. A total of 40 different advertisements were assessed as strong as staff and soldiers unit from 30 branches were interviewed. Findings The musical theme reveals that customers remain unaware of the Islamic banks products. Shariah-based promotions volition help append customer awareness of these banks and their offerings. look for limitations/implications hereafter research on Shariah-based promotions and advertising will rectify banks forcefulness and help aim them as role models for new(prenominal) advertisers, both Islamic and non-Islamic.

The producers of Islamic advertisements need to apply on the button cover version procedures that contain the delivery of their message with Shariah-compliant methods. Originality/value The paper contributes to research through improving dread of the main issues relating to the final termination of advertising practices in Islamic societies. Keywords Advertising, Promotional methods, Islam, Banks, Malaysia Paper type Research paper 70 1. Introduction Marketers exact several factors in guild to create and deliver powerful messages. These factors include, but not take a hop to, restrictions on the type of media used, the baron to promote certain products, advertising images, social groups, and government restrictions (Waller and Fam, 2000). Simultaneously,...If you deprivation to get a just essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.