Dreamworks Animation

DreamWorks lifetime I. Introduction The following is a research- base abstract of DreamWorks Animation (DWA) in regards to its arrangement within the industry at large. Much of the analysis is based on data I have collected from DWAs 10k in addition to my suffer experiences working as a Production Intern on an stir feature. through and through this internship experience, I was able to gain an catch of the collaborative creative surround as well as use some of the state-of-the invention technology that DWA is cognize for. Through these interactions and experiences, I have gained a better understanding as to why DWA is such a formidable competitor in the animation industry. II. Background DreamWorks Studios (DW) is a accomplishment picture bon ton founded in 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen.[1] In the like year of inception, DW sign-language(a) a co- output signal deal with Pacific entropy Images (PDI) for mo tion picture visual effects. By 1998, PDI became its own DW subsidiary, creating cypher machine generated feature films including Antz, The Prince of Egypt and Chicken Run. In 2000, DreamWorks acquired majority lodge in in PDI, and created a new business division known as PDI/DreamWorks Animation (DWA).

This new division discoverd films using both(prenominal) conventional animation techniques (Spirit: Stallion of the Cimarron and Sinbad: Legend of the 7 Seas) as well as Computer Generated technology (Shrek)[2]. By 2004, DreamWorks Animation SKG separated from its parent company and purchased the remaining occupy in PDI. Under the guidance of Katzenberg, the company agreed to pr oduce deuce in-house animated films per year! . With the success of the CGI feature, Shrek ($484,409,218 worldwide)[3] and relative failure of the traditionally animated El Dorado and Sinbad (between $75,000,000 and $80,767,884 worldwide), Katzenberg saw an opportunity in center their production efforts on the former. From 2004 on, DWA focused solely on CG animation, as is...If you take to get a full essay, order it on our website: OrderEssay.net

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