Krispy Kreme Case Analysis 06

Company Name: Krispy Kreme Fiscal Year: 2006 Problem instruction “In this case, the organization is found to be struggling to rise their income from losing. Krispy Kreme businesses argon often affected by changes in consumer tastes. Krispy Kreme sales throw been and may continue to be affected by consumer tastes, such(prenominal) as health or dietary preferences, including the reduction of the exploitation up food products containing high levels of carbohydrates that cause the consumers to avoid gangs in respect of substitute foods that are perceived as healthy. Moreover, due to the incident that Krispy Kreme is dependent in a single product, if consumer demands for doughnuts should mitigate due to the stated factor (changes in consumer taste); the caller-up go out take further loss as compared to the present item if not subjected into an immediate repositioning of its strategies. “ Alternative Solutions Consider create healthier snack-fo od resources – “healthier choices” or “low calorie” doughnut selection, and regulate new ways to eliminate trans-fat in their products. To dole out this alternative resoluteness, the community preempt penetrate new food market and continue previous consumers who de-patronized its products for healthier substitute goods.

In addition, the company can cope into the growing trend, in which, connoisseurs or respectable in the industry predicts go forth still dramatically adjoin in the near future. Thus, with this practice, Krispy Kreme could evaluate its flexibility to ever-changing trends occurring in the industry. Although this solution could impose b enefiting results, it also has its disadvant! age such as: additive bud energizes for Research and Development, and Marketing Department. Given that it will require additive capital, penetration for new market are usually excessively risky and if done improperly by the management of Krispy Kreme, the company is headed for further downfall financially. Developing a more...If you want to get a full essay, order it on our website: OrderEssay.net

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