Kudler Fine Foods Store Expansions

Kudler fair Foods (KFF), under the direction of Kathy Kudler, fails to complete adequate air prior to orifice new emplacements. The lack of market examine for is causing current inventorys to be unsuccessful and the plans to open a new store could cannibalize chore from an existing arrangement. on with poor location selection, the management team has not richly recognized the surrounding competition at each location. By altering their expansion plans and streamlining the products available at each location, Kudler amercement Foods can create a viable long-run business. KFF vulnerable their first store in La Jolla, California. Kudlers polisher needs assessment showed that the bea could plunk for a bon vivant marketplace store. La Jolla had both the population and the income trains to justify opening a store with higher-priced and higher-quality merchandise. Given the rapid success callable to right research, KFF was able to add a second store in two years and a ternion in tail fin years. However, with the urgent need to expand and the lack of a long-term plan to guide the expansion, KFF opened the second and three stores in locations that were not as able as La Jolla to sustainment their business model. The second store was opened in Del impair.

The Del mollycoddle community was economically strong enough to support a store, but lacked the population of La Jolla. By not doing the kindred amount of area assessment for Del Mar, KFF was placed in a location where they would have to draw customers from a weeklong distance. KFF had no historic data from their La Jolla location to adumbrate their business concept could draw from such a massive area. Currently,! the Del Mar location is slightly above the break-even point and forthcoming plans are to consolidate the store into a new location nearby. The third and newest location, Encinitas, has an adequate population but an average income level visit than Del Mar. KFF must monitor the sales at this location virtually to ensure the community has the income level to...If you want to give cede a full essay, order it on our website: OrderEssay.net

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