What is the marketing mix?

?The Marketing Mix is a set of controllable, tactical market tools that an memorial tablet coordinates to break downher to achieve the response it wants in the crack market, to better set and achieve objectives and to better identify and go away consumer needs.? Discuss giving suitable examples. _________________________________________________________The title above is a very detailed description of the marketing mix which describes every capability of this powerful managerial set of tools. One should have it away that it is made up of 7 p?s. Some conduct say that for goods they only use the first 4 p?s but it has been realised that when offering a good, unmatched is also offering a service, therefore one should commove to recompense his customers according to all the 7 p?s, irrespective the type of return in question. The 4 p?s are:1. crossway2.price3. rove4.promotionWhile the additional 3 elements which will make up the 7 p?s are:5.people6.physical evidence7.p rocessThe Product is some(prenominal) good or service that can be offered to a market for attention, acquisition, use or consumption that might sate a want or need. It includes physical objects, services, persons, powers, giving medications and ideas. The Price is the figuring of money charged for a product. It can also be looked upon as the sum of the values that consumers exchange for the benefits of having or victimisation the product.

The Place is also known as the Distribution System. The place includes all those company activities that make a product prospering to target customers. In other words, this is the link between the organization and the final customer. It involves a process where by the skilful product is ma! de available at the sound time, in the right place, in the right quantities to the right target audience, using a combination of intermediaries (wholesalers, agents, retailers, franchising and direct marketing). The Promotion is increasingly being... If you want to get a full essay, order it on our website: OrderEssay.net

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