Gresham Palace Budapest

Marketing of services Four Seasons Hotel Gresham Palace capital of Hungary 02-05-2009 board of Contents 3.Introduction3 a)Facts b)Reputation 2. Marketing miscellany..6 a)Product b)Price c)Place d)Promotion 3. 3 Ps9 a)People b)Process c)Physical evidence 4. promotional mix10 a)ATL b)BTL 5. Conclusion, Recommendation..11 6. Bibliography12 1. Introduction a)Facts Four Seasons Hotels Incorporated is unmatched of the universes leading hotel management companies specializing in luxury and utilise properties. The Four Seasons Inc. manages more than 82 hotels and resorts in 34 countries alone over the world. The company owns its hotels under Four Seasons and regent(postnominal) Hotels, as well as Ritz- Carlton and Pierre. In 2007, the Four Seasons went through a crisis and they agreed to a buyout by Microsoft Chairman honker furnish and Prince Al-Waleed bin Talal of Saudi Arabia.

Four Seasons Hotel Gresham Palace, capital of Hungary is a go against of the luxury hotels and resorts chain. It is located along the historic River Danube, bordering to Roosevelt satisfying and the eastern terminus of the Szechenyi Chain Bridge. Gresham Palace was make in 1906 by the Gresham Life Insurance Company. Their aim was to consecrate in a solid source of rental income during a cadence in which it was prohibited to invest in stocks. The rook was named aft(prenominal) an English financier Sir Thomas Gresham, who alongside with other eccentric establishments was also the founder of the Royal Exchange in London. In 1998, Gresco Investments Limited acquired the Palace. The same year they received the approval f rom the Budapest Heritage Board to reconstru! ct it into luxury hotel while retaining its headmaster appearance of Art Nouveau architecture. After $ 85 millions were raised by Gresco for the renovation work, the Four Season...If you want to get a expert essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay