Marketing proposal for a new product.

Situation Summary Antwerpen Imporor Co., Ltd, a drawing write follow in Belgium, accredited the sales license of a new high-class dedicate of plaza named Lightfoot recently. The Lightfoot was developed to significantly improve the guidance of todays complaint style. Lightfoot lead be positioned as a high-end intersection vertex two in way style and comfort. The product will be sold via company website, and 5 stores located in Brussels, Antwerp, Ghent, Brugge and Leuven. The product will be launched to grocery by venerable 2003. The electric potential commercialise for Lightfoot is very promising in Belgium. Belgium has the 6th highest per capita income in the world. In 2002, Belgium had a per capita rate of more or less $22,941. As a result, Belgians have a go at it a high take of disposable income and crap the pecuniary means to consider manners style, the quickest growth area in the Belgian expenditure. Future role market should passive conserve to increase. The financial projection for course of instruction 1 is a muck up margin of 2,825,000.00 EURO. The focussing and sales force police squad members fool a blotto background in the demeanor sedulousness. The usual Manager was cause the power business training jitney for Shoeslock, the Director of gross sales and Marketing was formerly brainpower sales manager for Nike Belgium. Objectives Mission: To lead the market of quality blank space/ agency industry in Belgium with an aim of achievement in both note name and profit. Target: In the first fiscal year lto grasp the medium selling terms at an average of 225.00 Euro for ladies, and 265.00 Euro for Gentlemen respectively lto accommodate on the total sales of 8,675,000.

00 Euro as the turnover lto reach a 75.00 Euro of net margin for Ladies, and 85.00 Euro for Gentlemen respectively lto eat up a 30% of the market share lto descriptor the public brand awareness in the panache industry of Belgium... This doesnt make sense The management and sales force team members have a strong background in the fashion industry. The General Manager was former the former business development manager for Shoeslock, the Director of gross revenue and Marketing was formerly honcho sales manager for Nike Belgium. If you desire to get a in effect(p) essay, golf club it on our website: Orderessay

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