Defining Marketing

When most of hear the word ?marketing? we intertwine it with publicizing and/or sales. Although marketing and advertising are closely tie in they are not one in the same. In the bleaks of marketing, thither are as many a(prenominal) definitions of marketing as in that respect are types of marketing. There are also many venues that canful be used for marketing purposes. Marketing takes chance protean as written or verbal depending on the man-made lake chosen. Marketing occurs on television, impudentspaper, magazine, and radio advertisements, as well as on billboards and at promotional events. Marketing, defined by this student, is the resources that a problem uses to advertise their products or services. Marketing is how a work trounces the message out to consumers about their products and services. The American Heritage genial lexicon (n.d.) defines marketing as ?(1) the act or process of get and selling in a market. (2) The commercial functions involved in transf erring goods from producer to consumer.? This is a basic definition with no frills or even oftentimes detail to it. While marketing whitethorn sound simple, it can get very detailed and involved. Managers typeface multiple considerations when a business decides to market a product. It involves much(prenominal) more than how to advertise or sell a product.

Kotler and Keller (2006) reprise the responsibilities in this way:Marketing managers must make major decisions much(prenominal) as what features to design into a new product, what prices to regorge customers, where to sell products, and how much to spend on advertising or sales. They must also make more detailed decisions such as the exact wording or color for new packa! ging (para. 6). To remain successful among competitors, management must continually evaluate the opposition to ensure their product retains customer valuate and satisfaction. Another definition of marketing comes from the American Marketing link (AMA) adapted on the... If you want to get a complete essay, order it on our website: OrderEssay.net

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